What are the content of industry analysis and what is the purpose of industry analysis

The content of industry analysis is as follows:

1, basic status analysis
industry outline, historical review of industry development, the current status and pattern analysis of industry development, analysis of industry development trends, industry market capacity, the market capacity of the industry, the market capacity of the industry, the market capacity of the industry, the market capacity of the industry, the market capacity of the industry, the market capacity of the industry, the market capacity of the industry, the market capacity of the industry, the market capacity of the industry, the market capacity of the industry, the market capacity of the industry, the market capacity of the industry, the market capacity of the industry, the market capacity of the industry, the market capacity of the industry, and the market capacity of the industry, and the market capacity of the industry, and the market capacity of the industry. The current status and trend prediction of sales growth rate, the industry's gross profit margin, the current status of net asset yields, and the prediction of development trends.
2, general feature analysis
The market type analysis in the industry has complete competition, monopoly competition, oligopoly monopoly, and complete monopoly. The industry's economic cycle analysis includes growth industries. The state of movement in the growth industry has nothing to do with the cycle of the total economic activity and its amplitude. These industries mainly rely on technological progress, new products, and higher -quality services to achieve growth. Periodic industry.
The movement status of the cycle industry is directly related to the economic cycle. Defensive industry. The product demand in the defensive industry is relatively stable and is not affected by the economic cycle. Industry life cycle model.
3. Industry structure analysis
The industrial organization analysis SCP theory founded by Harvard University. The analysis framework of systematic market structure market behavior has been structured. This theory has realistic guiding significance for researching the internal market structure of the industry, the main market behavior and the entire industry's market performance. It is a classic theory of analyzing industrial organizations in industrial economics Essence
The role in highlighting the market structure in the SCP framework. It is believed that the market structure is a key factor in determining market behavior and market performance. The market structure determines the behavior of enterprises in the market, and the market behavior of the enterprise determines economic performance. Therefore, the way to improve market performance is to adjust the market structure through industrial policy.
The general structural analysis market analysis of the industry is to identify the changes in various market segments of the industry to reveal the opportunities and threats contained in the change. The analysis content mainly includes: the capacity and structural changes of each product, the capacity and structural changes in each region, and the capacity and structural changes of each consumer group.
Potter five -force model analysis. According to the perspective of Michael Potter, a well -known strategic manager of the United States, in one industry, there are five basic competitive power, namely potential joins, alternatives, buyers, suppliers, and existing competitors in the industry. Basement.
Extension information:
The industry analysis existence value
The industry is a group composed of many similar companies. If we only conduct an enterprise analysis, although we can know the operation and financial situation of a company, we cannot know the status of other similar enterprises, and we cannot know the position of the company in the same industry. This is very important in the modern economy full of high competition. In addition, the position of the life cycle of the industry restricts or determines the survival and development of the enterprise.
Is when considering new investment, investors cannot invest in the "sunset" industry that is about to decline and eliminate. When choosing stocks, investors cannot be confused by the scene in front of them. Instead, it is necessary to analyze and determine whether the industry that the company belongs is in the start period, the growth period, or the stable period or the recession period. Essence
The industry characteristics are one of the important factors that directly determine the value of the company's investment. Industry analysis is the prerequisite for analysis of listed companies, and is a bridge connecting macroeconomic analysis and analysis of listed companies. Industry analysis aims to define the development stage of the industry itself and its position in the national economy, and at the same time conduct horizontal comparisons for different industries, and provide accurate industry backgrounds for final determination of investment objects.
The purpose of industry analysis is to tap the most investment potential industries, and then select the most valuable listed company. It can be seen that only by industry analysis can we more clearly know the development status of a certain industry and the position of the industry life cycle of the industry, and make correct investment decisions based on this.
Reference materials: Baidu Encyclopedia-Industry Analysis

Industry analysis, grasping industry prospects, avoid losses