4 thoughts on “How to promote the content of knowledge payment?”

  1. Every knowledge -paid producer wants to get a share from the knowledge paying dividends, but in the Internet environment, more monks and less porridge are normal. How to compete with homogeneous knowledge paying producers from it, effectively carry out curriculum marketing, and get more sources of traffic, is the magic weapon to win in the knowledge paid market.
    How to effectively carry out knowledge payment curriculum marketing, you can do it from the following points:
    tips1: Good at using coupons for curriculum marketing
    Most consumers are hoping to use preferential prices to get high quality The psychology of goods and knowledge paying consumers is the same. If you can get high -quality products at a preferential price, consumers will be more likely to be motivated. At the same time, the use time for the use of coupons is set to a short -term range to reduce consumer decision -making time. The use of short book coupons tools is that students first receive coupons when purchasing goods, and use coupons to deduct some fees when paid.
    tips2: Good at using spike for curriculum marketing
    The spike can easily affect consumers' decision -making behavior. Consumers create a feeling of non -timeing machine and no longer come to promote transformation.
    tips3: Good at using member cards for curriculum marketing
    membership cards help establish a trust and belonging relationship with consumers. For knowledge -paying and digestives, this belonging relationship is also effective. Give consumers a member of this knowledge payment course. If you add membership points to add the icing on the cake, for example, the membership points of the short book, you can exchange gifts and books through the function of the integral mall after learning. Can help institutions in motivation and supervision of students.
    tips4: Good at using groups for curriculum marketing
    This groups are a kind of curriculum marketing form that can enjoy low -priced purchases of courses. For cheap psychology, consumers see that others also organize group purchase of knowledge payment courses, and they will feel that they are recognized by this knowledge payment course. At the same time, they can also use prices lower than regular prices to create a earnings for consumers. Psychological suggestion. For example, the group of short books, the merchants set up the commodity for a limited time group. Members can share with friends through WeChat to buy with friends and reach the number of people to enjoy the discounts, thereby increasing the curriculum conversion rate.

    tips5: Good at using low -cost experience courses for curriculum
    9.9 yuan for users to experience a course, which will allow students to buy regular -priced courses than 499 yuan It is much easier. Before the trainees have not really used your knowledge paid courses, they will always retain their doubts. The trainees are hesitant and are likely to lose. However, the use of 9.9 yuan such a low -cost experience course, the decision -making time of the students' order is greatly shortened. It is only a good deal to experience the course of one or two packages of potato chips. For knowledge -paying producers, the fish had been hooked, and the experience course entered his own private area traffic, and then subtly let him consume. Why not do it.
    tips6: Good at motivating old users for curriculum marketing
    . When the user finishes a certain knowledge payment course, you can chat with the students. Try to test the pain points of the trainees. When the corresponding knowledge payment course, you can give students a discount price link to an old student, stimulate old users for secondary consumption, and provide high -quality services at the same time. For example, one day or three days after the old student purchased a new knowledge payment course, If you have any doubts related to the course, you can have a 1 -to -1 consultation opportunity to help students solve problems. Of course, this has high requirements for the service consciousness of operators and will also spend more energy.
    The short book has been deeply cultivated in the field of knowledge payment for many years. It is a well -known solution service provider in the field of knowledge paid. In terms of enrollment and curriculum marketing, it has its own set of technical experience support. Tools such as cards, promotion posters, time -limited purchases, etc., helping knowledgeables to stabilize customers and solve the difficulty of recruitment in curriculum.
    as, while continuously polishing the content of knowledge payment, the use of curriculum marketing tools, so that consumers can feel that things are worthy, even value for money, the road to knowledge payment can go better and better.

  2. Skills 1: Grouping activities, pull new drainage
    C selection of high -quality courses to carry out group grouping activities, and optimize from three aspects to improve fission effects.
    1. The price of pricing and the original price is opened, highlighting the discount strength
    2, the number of people in the group controls 2-5 people, improves the group rate
    3, there are many applicable scenarios in the selection courses, and can cut into users. General pain points problem
    Tips 2: Make good use of distributors, increase communication to promote sales
    1, set high commission, mobilize seller enthusiasm, the recommended commission ratio is 20% -40%; The production distributor recruits posters, and placed the recruitment information in the public account menu bar, tweets and other positions, attracting more users to become distributors.
    This III: Payment of gifts, realize [Flash and Real Combination]
    In use of Youzan [Payment and Gift] tool to allow users to buy physical books or column courses Supporting books or courses to realize the combination of virtual commodities and physical products.

  3. You can see how others do it, just do it. This is the fastest way. network? Which platform is it? For example, a lot of free courses will be set up in Tencent Class, and then you need to pay for in -depth study. Or talk about a part of the content to start broadcast to see how many people are concerned? See who is your audience. Specifically, you should find a person who knows marketing and information. It will give you open operating development ideas.

  4. With the development of knowledge payment, traffic is getting more and more expensive, and the conversion rate is a big pain point. Here is some ideas for teachers
    . Establish a new media platform drainage matrix Platforms such as Weibo and Douyin have set up accounts to create a drainage matrix. Through high -quality content output, it attracts potential users, and then drain the target user to personal knowledge stores for precipitation of the private area flow pool. Zhihu Questions and Answers and Toutiao today are also a very good promotion and drainage platform. Released related dry goods knowledge content on these platforms can also attract part of the target users.
    . The promotion of promotion to promote the promotion and attractive target users are one aspect. Getting transformation is the ultimate goal. To improve the curriculum conversion rate, you need to pay attention to some points:
    1. Low -price curriculum drainage
    If the course itself is a high -priced course itself, it is not recommended to spend a lot of budgets to put it in, because when the user's awareness of the course is very weak, the paid willingness to pay for high -priced courses is very low and the conversion effect is not good. At this time, experiential marketing is a good strategy. For students, through low prices or free courses, you can directly experience the teacher's curriculum style, level height, and the quality of the institution. For institutions, low -cost experience courses help get more potential users. Users can buy a course at a low cost. If the content is really good, he will sign a higher price course.
    2. Improve the retention of the course
    The knowledge of knowledge payment courses on the market, and the relationship with the user is only at the level of products and courses. A course was on the shelves. How did the user buy this lesson? Is there any harvest? I don't know. Such courses are difficult to obtain high recognition of users. To give students a good teaching experience, it is necessary to improve teaching services, so teaching tutoring after class is necessary. Teachers can arrange some learning tasks and arrange students to check in online; or arrange some online test questions after class, so that students can answer. Teachers can comment on homework online. In this way, the online teaching platform can be used to create a complete teaching service closed loop. On the one hand, improve the course rate of curriculum, and on the other hand, improve the effectiveness of user learning. The students' satisfaction is high, the reputation is good, and the promotion effect will naturally improve.
    Moly practice can provide rich online teaching functions, help teachers and institutions to realize business scenarios such as monetization, online lessons, counseling, review, assignment correction, answering evaluation, admissions promotion and other business scenarios to effectively assist teachers to improve teaching services and management efficiency efficiency , High -quality online teaching services are more conducive to increasing the course rate and repurchase rate of curriculum.
    . With the help of online education platform 1. Create a personal brand
    has a exclusive online teaching platform, which is a store in disguise for knowledge payment projects. An online store that looks technical can make the institution quickly show its strength, which is easier to get the favor of users. At the same time, the online teaching platform is also conducive to communication. For the recognition of the institution, students will share the institutions with friends who need it around, so that they will gradually have the brand's influence.趣练习能帮助老师快速打造个人【知识店铺】,一键打造在线教学中心,通过趣练习,老师们能创造多种教学场景,支持上传图文、视频、音频等课程内容,以及课程资料上传、 Pickings and question bank functions to quickly realize online teaching. At the same time, knowledge stores can connect the public account to achieve rapid drainage and realization.
    2. Distribution and promotion
    If want to let the course let more people know, they can use distribution methods to let old students share the curriculum and use the distribution commission to set rewards to improve their enthusiasm for sharing their sharing Essence And you can also find some node users or KOLs to participate in the early stage, so as to form a better fission method. In order to obtain a preferential price of groups, the old students will pull as much as possible, so they will find people with the same needs as much as possible, and they can help the institution find accurate target users.
    This exercises have two distribution methods, [Renren distribute], [class representative distribution], through everyone distribution, the students who shared can get the corresponding draw, while the class representative distribution uses the character to distribute this this. In one way, the selected representatives will have a sense of presence, participation, and accomplishment of the curriculum. At the same time, promotion sharing can also get a certain division. This method not only consolidates the status of old students, but also achieves recruitment.

    3. New promotion of preferential activities
    The institutions/individuals will launch a variety of preferential activities to promote promotion. The discount is indeed the best way to attract users. Multi -changing, a variety of preferential activities can be implemented in parallel. After all, a single activity user will also cause aesthetic fatigue. Fun practice support [reward, group, spike, integral mall, coupon, assistance] and other discount activities to help teachers marketing and promotion

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