In jewelry sales, what questions do customers often ask and answers the salesperson?

1. The store often uses special products to engage in promotional activities, but there are always a small number of customers who think that the store's special goods are quality problems. How can the stores sell special products to this type of customers.
Is in the case of this situation, shopping guides should frankly tell the reason why customers are special offers to persuade customers with facts, and at the same time, they are affordable and cost -effective with special products. Of course, we must be responsible for customers and cannot be discounted on after -sales service on the grounds of special offers. The same after -sales service and quality assurance as the positive price are easier to obtain the trust of customers.
2. Customers like it very much, but friends who come with customers are opposed (the customers recommended by the store are very popular, but friends who come with customers are opposed. It is recommended that friends go to other places to see how to deal with it to deal with it. .)
This shopping guides are particularly afraid of facing multiple customers. People who usually accompany customers may be friends, colleagues, or relatives of customers. In the face of such a customer base, the store should do this:
① Observation and analysis: Through observation, the influence of the buyers and the companions is sorted. Then you can take positive methods to guide customers to buy the shop's products.
② ingenious use of relationships to put pressure on each other to promote sales. During the transaction, the customer believed her friends more. Although her friends were not buyers, her friends had veto. The store must use more body language to communicate with the buyer, so that the accompanying buyers feel respected, and appropriately consult the accompanying buyers. According to customers and accompany buyers' awareness of the product, proper pressure can be appropriately put into transactions as soon as possible.
3. During the operation, the manager found that the knowledge of employees to master the goods has a great effect on the increase in sales, but how should the stores make employees familiarize the goods quickly.
First of all, the company must have the organizational staff in this area. Secondly, the employees must be trained in a timely manner, and the assessment must be conducted after the training to ensure that everyone can improve.
4. How to overcome the state of tension in the face of the customer (the manager is a new guide, you will be nervous when you encounter customers, and there will be some problems with the communication with customers. How can the manager overcome this? 1.)
The training for the psychological breakthrough of the relevant manager's psychological breakthrough for the psychological incentives and hints of the relevant manager's psychological breakthroughs for your business. The easy -to -talk business was stirred by the people who strolled around, how to do it. (有时候，店家好不容易谈成一件生意，顾客准备买单时，旁边闲逛的人一句话，顾客不买了，遇到这种情况，很烦人，也很无奈，该如何办。)r N This situation is often encountered in retail stores. When encountering such a thing, we must first be calm and not to entangle the correctness of their words, but they cannot be tattooed to be more noisy. Secondly, the focus of clever transfer is to quickly handle and open the stratupple with as few languages ​​as possible, focus on the reception on the forthcoming customers, and establish their professional image. For example, you can smile and say to the stroller, "Thank you, this lady, what do you want to see today." If she said, "Look at it casually." You can tell her, "You see first, the manager for a while, the manager Serve you. "Quickly transfer the focus to the customers they are receiving." Miss, the store cannot let everyone say that the store's brand is good, but the store also has a considerable number of old customers. For a long time, the store company ... and this product is very suitable for you ... "
6. What should I do for a noise in the store (some customers buy, because there is a problem with the products they purchased, there is a problem with the product they purchased, As soon as I entered the store, I started to make a lot of noise. What should I do for such a customer store?)
first calmed him down: listening, apology, and commitment to solve it. solve. Next, we must understand the specific situation. The problem of the store cannot be pushed off, not the store's problem to tell him clearly. If the other party insists on making trouble, and not the problem of the store, you can ask him to find the relevant testing and law enforcement department. If the other party is still noisy, you can ask the leader to give it a special solution.
7. How to promote and promote sales (the manager is a marketing planner of a jewelry brand, how to make marketing not only conducive to brand communication and increase sales. Both of them take care of them.)
The use of marketing to attract popularity and promote sales with promotion. Event marketing plus store promotion is a relatively good way.
8. How to persuade customers to buy K gold jewelry (the store brand is mainly K gold, some customers come to white gold when they come, how should the stores persuade the customer to buy K gold.)
Well, you can introduce the fashionability of K gold jewelry, and the beauty of K gold products to recommend to customers, such as diverse styles, rich colors, beautiful wear, hardness than platinum jewelry, and more difficult to deform than platinum jewelry. damage. If you are inlaid, you can buy K gemstone in Ksaka from cost -effective, such as the same price. Buying inlaid jewelry is to buy gem rather than gold. You can also talk about the differences and characteristics of the two in them, but highlight the advantages of K gold.
9. What to do if you treat customers. (Some customers, how do you ask him, he just does not answer, and the store is embarrassed. What should be done when you encounter such a customer.)
The customer type is diverse. First of all, we must understand and respect the customer Some customers are unwilling to communicate with others, which does not mean that he looks down on the store or store's speech. But at the same time, no matter what kind of customers, as long as he finds the topic of interest, he will be willing to talk. In this way, the people who need to do sales should be able to constantly change the topic to find communication points. But pay attention to two points in this process. The first should be said in short sentences, because long sentences, if the other party is unwilling to listen, it will make the other party feel bored; the second is that there must be a pause between each topic and grasping the topic. The content and cutting time will make the other person feel that you are deliberate.
10. How to deal with bad things about competitors (I often hear the bad words of the competitors from the customer saying the store brand, how to deal with the store.)
The bad words of competitors say that the bad words of the store may show that the store is better, It caused a lot of pressure on them. When the customer reflects it like this, you must be calm and cannot have an emotional feelings. Then firmly explain the content of the rival to the customer. In the end, you can bring a sentence: This may be because they do it too well, so that they are too stressful. Don't continue to say that the other party is bad, otherwise it will make customers lose confidence in the entire industry, make him feel that the industry is full of fraud, irregularly operates, and there will be no good impression or trust in the store!
11. Which of the 4C of diamonds is more important (Customers often ask 4 evaluations of diamonds, which is more important. How should the store be answered.)
It the importance of 4C is not comparable, but in the specific ones, but in the specific ones The use of 4C in sales can be based on the characteristics of the brand's goods. For example, the goods of your brand are characterized by diamond cutting, and you must focus on the importance of cutting. For example, you have to put a heavy diamond The jewelry is recommended to customers, you must be able to talk about the value and value preservation of weight and diamond. So although there is no more important, you can focus on sales. But the premise you must be able to say its advantages and selling points for each element in 4C. This way you move your customers to the possibility of touching customers!
12. How to cope with multiple customers (in the sales process of the store, there are often several to see things together, and their opinions are inconsistent, how should the manager treat such multiple people)
First of all Who is to distinguish who is the decision maker (the person who buys) is the influence of the decision -making influence (the person who has a strong influence on the buyer) who is destroyed (that is, the person with the negative opinion of Lao Ti) to distinguish the role of these people, It is necessary to move the decision makers, unite decisions affect people, weaken the destructive person (such as attracting his attention and let others guide him)
13. Will k gold change color (many customers will ask K gold Will you change color after wearing it for a long time? What should the store answer?)
First of all, you have to tell customers that the main metal component of K gold is gold, and the chemical properties of gold are very stable, so the chemistry of K gold is also the chemical properties of K gold. Relatively stable, but not as good as gold, so pay a little attention during the wearing process. If you pay attention, you will not change color. If you have relevant after -sales service regulations, you can also tell customers to enhance her consumption confidence!
14. How to answer customers ask some personal privacy questions
Meening generosity in the expression, don't be angry, shy, and fear. Then tell him clearly that if you have any questions in the product, the store manager is willing to answer, but if you discuss some personal questions, the company does not allow it, and this is the personal privacy of the manager. No matter how he keeps calmness, politeness, and principles. After that, after a long time, he stopped knowing that he was boring and stopped, but you have not stimulated or irritated him. This effect is better.
15. How can I quickly grasp the professional knowledge (the manager is a new employee, and the industry is not familiar with at all. Master these professional knowledge quickly.)
First of all, you have a strong willingness to learn, which is very good. For methods and methods, the manager can give you a few suggestions: the first is to ask the enterprise to give you relevant professional knowledge, sales skills, and even workflow training; the second is to follow one that you think is good (actual sales (actual sales The old employees are learned from observation, listening, and inquiring with her; the third is to find some related books by themselves.
16. The problems encountered in the use of low -price competition (the gold price of the store is lower than the competitors, but the customer doubts the quality of the store. You can answer the customer from three aspects:
First you can get the appraisal certificate from the authoritative department.
It you can make a firm commitment to him, you can pay a pay ten (and tell him the appraisal agency and address).
Third, you want to explain why the store is cheap and why others are expensive (because the number of stores has a large number of stores, the price of the store's purchase is cheap; The store is free, low operating costs, etc.).
17. How to make advertisements the most effective (what kind of advertising is most effective for the store in a third -level city.)
In how to spend less money in advertising, get up to make a biggest money and get a biggest money and get a biggest money. Effect. It is always a question that the store must consider in retail operations. For how to achieve such results. The manager gives you a few suggestions:
① Be good at doing the entire marketing. What is the entire marketing is to integrate others' resources through marketing design. This will play a role in swap resources and spread costs. For example, Valentine's Day can be together with cafes and flower shops. May 1st and Eleven can work with wedding photography. The Spring Festival can do activities with restaurants or liquor brands.
② looking for a new publicity channel is that others have never used it, but it can play an advertising role. For example, the wall of the people in the countryside, no one thought it could be advertising before. The first person to develop this must be very low.
③ Pay attention to the planning of advertising. Good planning will greatly increase the effect of advertising, and the input -output ratio will be greatly improved.
18. How to compete with large brands with large brands (the store's brand has a small influence, and business is always not as good as those big brands. Small brands and new brands have lacked something, and the lack of it has become a fact and cannot be changed. If the store can't find some advantages in confidence, there may be no advantage in the store. Of course, you will say that confidence is very virtual, and it cannot support it for too long. But the store must be very clear that confidence may be very false, but it is the root of all over. It is it that when Chairman Mao is still a student, he dares to face the enemies with guns with guns with guns, and scare the enemy away with confidence and momentum. In fact, the good and bad differences between a small brand, new brand and big brands, and old brands have little consumers. Sometimes it just talks with you. Its influence, not affecting him. So from today, if you are a manager, you should strive to build the value of your brand. If you are a general salesman, you must work hard to discover the advantages of your brand and enhance your confidence. Please don't compare it with other people's brands. It is difficult to say which one is better. There are only differences between brands, just like there are no two exactly the same people in the world. You must firmly believe that yourself and your own brand is the best, because you are those who really provide value for customers. The brand's brand is purchased by the favorite of customers, not reputation.
19. How to find related jobs from jewelry majors (the manager is a jewelery graduate, the store's employment situation this year is very bad. How to find a job that suits you, the manager wants to get some corresponding suggestions. )
First of all, you must clarify your positioning, that is, to determine what you are best at doing, such as design, appraisal or market; then look for your own way of recommending yourself, such as friends, alumni, teachers recommend, such as writing job search letter, such as writing job search letter Essence It is best to write a letter of recommendation directly to the general manager, and to express your understanding and love of this company and even make some suggestions and views. In addition, if you have the opportunity to interview, you must make full preparation: the first is the preparation of the image, the second is the preparation of spirit, and the third is the preparation of the problem. In the interview process Essence
20. What should be paid attention to from clothing to jewelry store manager. (The manager used to do the clothing industry before. It feels that it is more high -end to make jewelry. The manager wants to switch to the jewelry industry. The manager wants to ask what is the difference between jewelry and clothing. What are the issues of the store manager?)
This is this The biggest difference between the two industries is the difference in customer consumption psychology caused by different products. First of all, you should hurry up to learn jewelry -related professional knowledge and be familiar with products. Then understand the consumer psychology and industry characteristics of customers. For example, what are the attention of customers when spending, how to combine their own goods, how to do some marketing promotion activities, how to train employees, etc.

Pay content for time limit to check for freenThere are different sales models to answer different types of jewelry, such as gold and diamonds.nTake the gold as an example. Sometimes the customer will ask your family's gold price than other houses?nWhen answering, it is usually. Answer some added value. For example, the price of my family is indeed a bit more expensive than other brands, but you can first look at the style and the workmanship brand. Valuen If it is a diamond, it is possible. It will appear in girls who are willing to buy diamonds, and boys think that diamonds do not preserve value, and it is usually recommended that girls buying funds is better. As a sales of a diamond ring, you can use the following talks with the following words. The golden gold is indeed better than the diamond. If you want to realize the money to sell money in the future, it is recommended that you buy three gold. If it is for marriage, it is because diamonds are not as easy to monetize as gold, so diamonds are often the strongest. Gold may be sold at any time, but diamonds will not be like your marriage and hope that it can last long and never wear love. Witness, isn't it?nMore 2nBleak