1 thought on “How can the seller think about Taobao new products quickly?”
Ted
As long as it is a new product and a new store, the search engine will definitely give opportunities. This is undoubted, but this opportunity is a "showing opportunity" that appears in front of consumers, instead of giving you traffic. Because Taobao's search engine cannot decide to give you traffic directly. Under such a premise, the basic work you need to do first is to make Taobao's search engine to maximize the determination of you as a new product, and then give you more opportunities. So what is the work logic of search engines to determine the work logic of new products? Your title, the first picture, and the details page are different from others. The search engine determines that you have a small number of the same paragraph. Under this premise, you will give you more opportunities. So do not copy others, title, first picture, detail page, do these things, because only you do it yourself, you have more opportunities. Take the goods from 1688 and do a chance to send a generation. There is no chance that those Taobao sellers who use other people's elements. The conversion rate will be low In continued thinking, even if Taobao's search engine gives you the opportunity to show you, you will find that as a zero -based store, the chance of your transaction is more likely to have those who have already available in those who have already available. Large shops with accumulation and evaluation accumulation are much lower. Why? In fact, it is very simple: the problem of trust. Because you are a new store (especially Taobao), the reputation of the store is 0, and there is no accumulation. For most consumers, they have reasons that they do not trust you! and this kind of distrust, you will find that it can be attributed to the most fundamental issue: consumers are afraid of taking risks! Of course, this risk is no longer what you do if you don't give me delivery and so on. This risk is mainly on the specific issues such as what to do if the clothes are not suitable, what to do if the baby is not easy to use, what to do if things are not delicious, what to do, etc. What to do, etc. For large shops, because of the accumulation of sales (others have bought it, and so many people are buying, there should be no problem), with the accumulation of evaluation (you see, but also Someone exposed it, saying that it is really good), and this trust issue will get a large degree of ending. Therefore, for zero -based shops, in order to achieve rapid sales of zero, the design of marketing activities will be piled up into a problem: minimizing the risk of consumers to minimizes, or even zero. Then on this fundamental point, consumers can get more benefits and urge them to transform as soon as possible. The new product measurement generally chooses every week, or choose 5-10 products through Weitao and store fans to test. However, many businesses are indeed a large number of newly new, which leads to the product of not zero and drainage. This will not only affect the sales rate of the store, but also lead to a lot of increased products. In here, many novice sellers will ask, is there any way to break the new products of the new store? The answer is yes, and I will find the answer to follow me. Melasa to old customers, they are your best zero -breaking weapon This method is most suitable for accumulation of old customers (if it is accumulated without accumulation). The vast majority of categories can be broken through old customers. This method is not only safe, the repurchase rate will increase and maintain old customers ... Operation method: The first step: accumulate old customers each time you ship, you can send a piece of your old customer Yuchi leaflet (can be QQ group, WeChat group Wait), and then take a good name. For example, the "Meng pet communication group" is much better than the "XX shop old customer exchange group". Immediately send a red envelope after entering the group! Then send an administrator in the group to do this for this group. As long as you come in the customer, give the red envelope! At this time, someone will say that I will send three or five parcels a day. ! Don't be afraid of less, who is not accumulated from less to more? Step 2: Maintain the fish pond group of old customers Is don't think of it very complicated, but it is actually very simple. You can talk about some related topics. If you sell maternal and infant products, the management group is best to choose Baoma, because they can build a lot of common topics between them; People are best to have love and like small animals; do it to do women's clothing? This does not matter. Chatting casually, it really doesn't work. It will always be a red envelope. You can send 20 yuan of red envelopes in the group every day! The third step: When there is a new product, preheat in advance of course, you need to design all the solutions to the old customers. Here's our suggestion is to fully benefit. What does it mean to make a complete profit? Don't make profits, or even negative profits, it will be used as your order cost. The copywriting design is also very simple: XX new products, new measures, allowing old customers, the former XX name only needs XX money to get the original price XX money. The fourth step: let the old customer take the original price, red envelope cash back Because it is an old customer, many fraud risks can actually be weakened as much as possible. The original price was shot, the red envelope was cash back, and returned immediately. Of course, if you have special needs, such as brushing direct traffic, brushing special keywords, brushing wireless ends, or ordering or ordering, then you can give more benefits to old customers! Occupy big cheap, and small cheap. The basic categories can be operated! The use of fans to break zero Thenonly "morality" that Taobao has attached great importance to it since 2015, in the end How to play? How far is the "Internet celebrity" from the ordinary Taobao shop owner? The so -called "masters" are actually not mysterious. You can understand it as "Opinion Leader"! A more obvious change trend: The human Internet circle is becoming smaller (because our screen has become smaller, there is simple here!). When shopping, people are becoming more and more likely to be affected by the "circle" and "opinion leaders". Yur are you making a women's clothing, do you have the opportunity to match the master? Do you make a shoe and bag, do you have the opportunity to become a trend? Become the best way to become small and medium sellers in the future. The skills of explosive models with new products Mewer old customers, or there is no way to use old customers to break zero (there are some special categories, it is really inconvenient, such as adult supplies category, at least I still do it I did not expect a good method to use old customers to break zero.), You can consider using the combination to use the explosive model to drive the new product to break zero. Of course, the premise is that you have to have such a relatively explosive model, and the obvious feature of this explosion is that you can continue to bring you stable traffic (more importantly, free natural search traffic, with some direct vehicle traffic) How how to break zero new stores and new products has no old customers, no explosion models, and can not participate in activities. Complete new stores and new products are tidy! Of course, everyone pays attention. If you are applicable, for example, this method, if the product unit price is too high, it may not be too suitable. The key to this method is to set up gifts! Buy it! Some people say that this is also called method? Okay, listen to me to say! There are two details in this method: Details 1 : Gifts must not be used in the secondary thing, it is better to be more attractive than your preparation of zero products. In other words, you must let your target audience, and even some people want to get this gift. Think of KFC occasionally, buying burgers, how much money is added, what kind of dolls do you give, how many people are to get the doll to buy burgers, and then the burger does not eat? Buy the beads, almost what it means. Details 2: Set a policy -if the return, the gift can not be refunded! What does this mean? This means that the user's only doubt about buying your product is gone. I don't like it after buying something, but the gift can be left. It is not ruled out that some people have applied for returns after getting gifts, but you have to believe that there are many good people in the world. What is the foundation for this method? New products and new stores can definitely get the traffic of the search engine. If you are afraid of not enough traffic, you want to explode a model at the beginning, then invest a little bit. Let ’s use through the traffic and drainage. As long as there are sufficient traffic, this method will increase the transformation! of course using Taobao guests to break zero of course That is, you'd better be able to master a certain Taobao customer resources. The method is very simple: high commission! To what extent, it is so high that you have to lose money. In activities to drive the new product to break zero The method is actually similar to the previous method, there is no difference, but you need to design it in advance. When your baby participates in the event, such as daily special offers, some large traffic activities outside the station, cost -effective, etc., you can basically foresee larger traffic and more orders. This at this time, you can design the event: buy an activity product, add XX yuan to get new products of the original price XX money. Pay attention to this arrangement of new products when the shelves are on the shelves. It is best to arrange it on the shelves two days before the event. This method is easy to use, especially small shops. A friend in Beijing, almost all the new products of the new products are used in this method. On the same special price, then the new product is broken, and after zero the new product is broken, then some lists are brushed, and then the special offer is on the day to drive the new product! Enter a cycle. The key to this method is to guide, because if the guidance is not good, everyone will leave after buying an activity product.
As long as it is a new product and a new store, the search engine will definitely give opportunities. This is undoubted, but this opportunity is a "showing opportunity" that appears in front of consumers, instead of giving you traffic. Because Taobao's search engine cannot decide to give you traffic directly.
Under such a premise, the basic work you need to do first is to make Taobao's search engine to maximize the determination of you as a new product, and then give you more opportunities. So what is the work logic of search engines to determine the work logic of new products? Your title, the first picture, and the details page are different from others. The search engine determines that you have a small number of the same paragraph. Under this premise, you will give you more opportunities.
So do not copy others, title, first picture, detail page, do these things, because only you do it yourself, you have more opportunities. Take the goods from 1688 and do a chance to send a generation. There is no chance that those Taobao sellers who use other people's elements.
The conversion rate will be low
In continued thinking, even if Taobao's search engine gives you the opportunity to show you, you will find that as a zero -based store, the chance of your transaction is more likely to have those who have already available in those who have already available. Large shops with accumulation and evaluation accumulation are much lower. Why? In fact, it is very simple: the problem of trust. Because you are a new store (especially Taobao), the reputation of the store is 0, and there is no accumulation. For most consumers, they have reasons that they do not trust you!
and this kind of distrust, you will find that it can be attributed to the most fundamental issue: consumers are afraid of taking risks! Of course, this risk is no longer what you do if you don't give me delivery and so on. This risk is mainly on the specific issues such as what to do if the clothes are not suitable, what to do if the baby is not easy to use, what to do if things are not delicious, what to do, etc. What to do, etc.
For large shops, because of the accumulation of sales (others have bought it, and so many people are buying, there should be no problem), with the accumulation of evaluation (you see, but also Someone exposed it, saying that it is really good), and this trust issue will get a large degree of ending.
Therefore, for zero -based shops, in order to achieve rapid sales of zero, the design of marketing activities will be piled up into a problem: minimizing the risk of consumers to minimizes, or even zero. Then on this fundamental point, consumers can get more benefits and urge them to transform as soon as possible.
The new product measurement generally chooses every week, or choose 5-10 products through Weitao and store fans to test. However, many businesses are indeed a large number of newly new, which leads to the product of not zero and drainage. This will not only affect the sales rate of the store, but also lead to a lot of increased products.
In here, many novice sellers will ask, is there any way to break the new products of the new store? The answer is yes, and I will find the answer to follow me.
Melasa to old customers, they are your best zero -breaking weapon
This method is most suitable for accumulation of old customers (if it is accumulated without accumulation). The vast majority of categories can be broken through old customers. This method is not only safe, the repurchase rate will increase and maintain old customers ... Operation method:
The first step: accumulate old customers
each time you ship, you can send a piece of your old customer Yuchi leaflet (can be QQ group, WeChat group Wait), and then take a good name. For example, the "Meng pet communication group" is much better than the "XX shop old customer exchange group". Immediately send a red envelope after entering the group! Then send an administrator in the group to do this for this group. As long as you come in the customer, give the red envelope! At this time, someone will say that I will send three or five parcels a day. ! Don't be afraid of less, who is not accumulated from less to more?
Step 2: Maintain the fish pond group of old customers
Is don't think of it very complicated, but it is actually very simple. You can talk about some related topics. If you sell maternal and infant products, the management group is best to choose Baoma, because they can build a lot of common topics between them; People are best to have love and like small animals; do it to do women's clothing? This does not matter. Chatting casually, it really doesn't work. It will always be a red envelope. You can send 20 yuan of red envelopes in the group every day!
The third step: When there is a new product, preheat in advance
of course, you need to design all the solutions to the old customers. Here's our suggestion is to fully benefit. What does it mean to make a complete profit? Don't make profits, or even negative profits, it will be used as your order cost. The copywriting design is also very simple: XX new products, new measures, allowing old customers, the former XX name only needs XX money to get the original price XX money.
The fourth step: let the old customer take the original price, red envelope cash back
Because it is an old customer, many fraud risks can actually be weakened as much as possible. The original price was shot, the red envelope was cash back, and returned immediately. Of course, if you have special needs, such as brushing direct traffic, brushing special keywords, brushing wireless ends, or ordering or ordering, then you can give more benefits to old customers! Occupy big cheap, and small cheap.
The basic categories can be operated!
The use of fans to break zero
Thenonly "morality" that Taobao has attached great importance to it since 2015, in the end How to play? How far is the "Internet celebrity" from the ordinary Taobao shop owner?
The so -called "masters" are actually not mysterious. You can understand it as "Opinion Leader"! A more obvious change trend: The human Internet circle is becoming smaller (because our screen has become smaller, there is simple here!). When shopping, people are becoming more and more likely to be affected by the "circle" and "opinion leaders".
Yur are you making a women's clothing, do you have the opportunity to match the master? Do you make a shoe and bag, do you have the opportunity to become a trend? Become the best way to become small and medium sellers in the future.
The skills of explosive models with new products
Mewer old customers, or there is no way to use old customers to break zero (there are some special categories, it is really inconvenient, such as adult supplies category, at least I still do it I did not expect a good method to use old customers to break zero.), You can consider using the combination to use the explosive model to drive the new product to break zero. Of course, the premise is that you have to have such a relatively explosive model, and the obvious feature of this explosion is that you can continue to bring you stable traffic (more importantly, free natural search traffic, with some direct vehicle traffic)
How how to break zero new stores and new products
has no old customers, no explosion models, and can not participate in activities. Complete new stores and new products are tidy! Of course, everyone pays attention. If you are applicable, for example, this method, if the product unit price is too high, it may not be too suitable.
The key to this method is to set up gifts! Buy it! Some people say that this is also called method? Okay, listen to me to say! There are two details in this method:
Details 1 : Gifts must not be used in the secondary thing, it is better to be more attractive than your preparation of zero products. In other words, you must let your target audience, and even some people want to get this gift. Think of KFC occasionally, buying burgers, how much money is added, what kind of dolls do you give, how many people are to get the doll to buy burgers, and then the burger does not eat? Buy the beads, almost what it means.
Details 2: Set a policy -if the return, the gift can not be refunded! What does this mean? This means that the user's only doubt about buying your product is gone. I don't like it after buying something, but the gift can be left. It is not ruled out that some people have applied for returns after getting gifts, but you have to believe that there are many good people in the world.
What is the foundation for this method? New products and new stores can definitely get the traffic of the search engine. If you are afraid of not enough traffic, you want to explode a model at the beginning, then invest a little bit. Let ’s use through the traffic and drainage. As long as there are sufficient traffic, this method will increase the transformation!
of course using Taobao guests to break zero
of course That is, you'd better be able to master a certain Taobao customer resources. The method is very simple: high commission! To what extent, it is so high that you have to lose money.
In activities to drive the new product to break zero
The method is actually similar to the previous method, there is no difference, but you need to design it in advance. When your baby participates in the event, such as daily special offers, some large traffic activities outside the station, cost -effective, etc., you can basically foresee larger traffic and more orders.
This at this time, you can design the event: buy an activity product, add XX yuan to get new products of the original price XX money. Pay attention to this arrangement of new products when the shelves are on the shelves. It is best to arrange it on the shelves two days before the event. This method is easy to use, especially small shops. A friend in Beijing, almost all the new products of the new products are used in this method. On the same special price, then the new product is broken, and after zero the new product is broken, then some lists are brushed, and then the special offer is on the day to drive the new product! Enter a cycle. The key to this method is to guide, because if the guidance is not good, everyone will leave after buying an activity product.